Empowering Talent. Transforming Teams.
We Position Top Candidates and Build World-Class Teams.
We help modern companies grow — with purpose — through culture-first Recruiting, expert HR consultancy, and scalable talent culture and infrastructure.
Contributing to that growth is the power of our network, and the high-achieving candidates we identify and prepare — at every career stage. Purple Unicorn's full cycle and unique B2B offerings are fueled by decades of Fortune 500 global Talent Acquisition and Human Resources leadership experience — and PASSION.
Whether you're a company curating and hiring a team or developing and advancing a current one…
…We have the solutions so rare, they're almost mythical.
One Brand. Two Missions.
One
Empowering Businesses With Comprehensive HR Solutions—From Compliance To Culture.
Two
Connecting Organizations With Exceptional Talent Through Targeted, Strategic Recruiting That Drives Long-Term Growth And Cultural Fit.
Talent Acquisition
Scalable and proven HR infrastructure without the overhead.
- ✓Compliance and Risk Mitigation
- ✓Company Culture Embodiment
- ✓Employee-First Success Model
- ✓Organizational Design and Scale
- ✓Global Compensation and Rewards
HR Consultancy
Embedded, Fungible Recruiting Team
- ✓Full life-cycle talent sourcing and recruitment
- ✓Custom, aligned recruitment playbook and hiring workflows
- ✓Executive Leadership Searches
- ✓Brand positioning and job market strategy
- ✓Internship Program Development
We Don't Guess What Companies Need — We Listen…Then Help Define It.
Shaping hiring strategies across a wide range of industries is Purple Unicorn's fungible super power.
Drawing on decades of experience at today's leading Fortune 500 companies, we've sat on both sides of the hiring table and bring that insight to every search, strategy, and solution we deliver.
What Sets Purple Unicorn Apart?
Compare our unique and immersive partnership model with traditional career support services.
| Capability | Purple Unicorn | Traditional Talent Hunters | Recruiting Firms |
|---|---|---|---|
| Fortune 500 Hiring Experience | ✓ Deep-rooted, multi-industry | Varies by background | Varies by industry |
| Executive Search + Career Strategy | ✓ Integrated Offering | ✕ Coaching only | ✕ Client-focused |
| Talent Branding & Positioning | ✓ Personal + Employer Brand | Resume-focused | Employer-centric |
| Strategic Role Matching | ✓ Candidate-aligned, growth-minded | Guidance only | Client-first |
| Goal Focused Dedicated 1:1 Partnerships | ✓ High-touch, embedded | Defined timelines | ✕ Rare |
| Full Lifecycle Talent Expertise | ✓ Career to Culture Systems | ✕ Career-only | Hiring-focused |
| Market Intelligence | ✓ Former decision-makers | External viewpoint | Employer lens only |
Fortune 500 Hiring Experience
Executive Search + Career Strategy
Talent Branding & Positioning
Strategic Role Matching
Goal Focused Dedicated 1:1 Partnerships
Full Lifecycle Talent Expertise
Market Intelligence
Jenni Smith
Chief Executive Officer/Founder, Purple Unicorn
Jenni is the architect behind hundreds of successful careers with 29+ years of experience leading talent development and acquisition at some of the world's most influential companies.
Her ability to translate decades of enterprise hiring insight into clear, actionable strategies is what truly sets her apart.
Whether you're a company looking to scale with the right people, or a professional ready to level up — Jenni built Purple Unicorn to be the partner that helps you do it.
29+ years of talent leadership at top-tier Fortune 500 companies
Deep insight into how global hiring processes across all levels — from career launch to seasoned executive
Proven record of advancing and accelerating individuals and teams across diverse industries and regions
Vast executive network and immersive expertise across today's challenging employment landscape
What Our Partners Are Saying
"As a recent college graduate, Purple Unicorn was instrumental in helping me land my role at Chewy. Their interview prep, insider market knowledge, and negotiation advice secured me a 25% increase in t..."
Julia B.
Customer Success Lead, Norwegian Cruise Lines
"Jenni and her team have been doing some recruiting for us and they are phenomenal! I haven't had much luck with recruiting firms in the past but in less than a month she filled my HR Director role tha..."
Samantha Klein
Interim CEO, JCC of the Palm Beaches
"Their guidance and strategic prep were exceptional. From branding and resume building to offer negotiations and post-hire support, they made all the difference."
Darrell C.
Director, Digital Audits, Google