About Us
People-First. Operationally Grounded. Built to Scale.
Purple Unicorn is an embedded HR and talent acquisition partner for modern, growth-focused organizations. We don't just fill roles or consult from the outside — we operate as a genuine extension of your team, building the systems, culture, and hiring infrastructure that make great organizations possible.
Conor Boland
Co-Founder / Chief Talent Officer
Conor co-founded Purple Unicorn to bridge the gap between great talent and the organizations that need it most. With 13+ years leading talent strategy across agency and corporate environments, he brings an inside-out understanding of how hiring decisions really get made — and how to position both candidates and companies to win.
Today he leads the firm's client strategy and embedded partnership model, working directly with the organizations Purple Unicorn supports. His approach is immersive by design: embedded, honest, and built around accountability. Conor has shaped talent caliber at companies like Ford, Amazon, Chewy, and Hitachi — supporting leaders from first-time managers to senior executives navigating complex organizational challenges.
What drives him is the intersection of strategic clarity and human potential. He's not here to fill seats — he's here to build the kind of talent infrastructure that compounds over time.
13+ years of talent development experience across agency and corporate environments
Deep knowledge of competitive hiring markets in high-growth and enterprise organizations
Partnership-driven approach grounded in honesty, strategic clarity, and forward momentum
Jenni Smith
Co-Founder / Former CEO
Jenni built Purple Unicorn on a founding belief: that talent strategy, when done right, is one of the most powerful levers a business has. With 29+ years of experience at Fortune 500 companies — and a track record spanning hiring at every level — she established the firm's culture-first approach to embedded partnership and people-first growth.
In her advisory role, Jenni remains connected to Purple Unicorn's strategic direction, bringing her enterprise-level perspective to the firm's continued national and international expansion. Her insight into how great organizations hire, retain, and develop talent continues to shape the Purple Unicorn philosophy.
29+ years of talent leadership across Fortune 500 organizations worldwide
Architect of Purple Unicorn's embedded partnership model and culture-first talent philosophy