Aligning Talent. Transforming Teams.
We Position Top Candidates And Build World-Class Teams.
We help modern companies grow with purpose through culture-first recruiting, embedded HR systems, and scalable talent infrastructure — powered by decades of real-world, Fortune 500 hiring and leadership expertise.
We also coach high-achieving professionals at every career stage — from new grads to seasoned executives — to find clarity, elevate their personal brand, and confidently land what’s next.
Whether you're building a team or becoming the best version of your career self, we find solutions (and candidates) so rare, they’re almost mythical.
One brand. Two missions.
Career clarity & scalable people strategy.
Whether you're advancing your career or building your team, Purple Unicorn delivers the clarity, systems, and deep expert support to help you move forward with confidence in what works.
Career Coaching
Career transitions, job searches, and professional growth.
Immersive, expert-led 1:1 coaching sessions
Resume and LinkedIn transformation
Strategic interview prep and offer negotiation
Personal brand positioning that opens doors
Access to our exclusive network
Talent Acquisition Business Unit (TABU)
Embedded recruiting partner for growth companies
Full-cycle recruitment from candidate pipeline to offer creation
Custom recruitment playbooks and hiring workflows
Executive search for critical roles
Employer brand positioning and job market strategy
HR Services (UNIt in a Box)
Scalable and proven HR infrastructure without the overhead
Compliant onboarding and operational HR systems
Employee handbooks and policy development
Culture-building, retention, and Performance Management
Performance management frameworks
Fractional HR consulting
We don’t guess what companies want — we helped define it.
Our team has shaped hiring strategies across a wide range of industries, drawing on decades of experience inside leading Fortune 500 companies.
We’ve sat on both sides of the hiring table, and we bring that insight to every search, strategy, and solution we deliver.
10,000+
Overseen Successful Placements
300+
Fortune-500 Placements
100+
Years of HR Leadership Experience
Why Purple Unicorn is Different
Compare our Fortune 500 insider approach with traditional career coaching and recruiting firms.
| Capability | Purple Unicorn | Traditional Coaches | Recruiting Firms |
|---|---|---|---|
| Fortune 500 Hiring Experience | ✓ Deep-rooted, multi-industry | Varies by background | Varies by industry |
| Executive Search + Career Strategy | ✓ Integrated offering | ✕ Coaching only | ✕ Company-focused |
| Talent Branding & Positioning | ✓ Personal + Employer Brand | Resume-focused | Employer-centric |
| Strategic Role Matching | ✓ Candidate-aligned, growth-minded | Guidance only | ✓ Client-first |
| Long-Term Advisory Relationships | ✓ High-touch, embedded | Often one-time | ✕ Rare |
| Full People Lifecycle Expertise | ✓ Career to Culture Systems | ✕ Career-only | Hiring-focused |
| Insider Hiring Insight | ✓ Former decision-makers | External viewpoint | Employer lens only |
Career Transformation Stories
Anonymous
Senior PM → Director, High-Growth Tech Startup
"I didn’t just get a better title — I became the version of myself I knew I could be. The coaching helped me own my story, ask for what I deserved, and walk into every conversation with clarity and confidence."
- Struggled to articulate value
- Rejected after multiple interviews
- Underpaid and undervalued
- Landed Director role at a startup
- Negotiated a competitive offer
- Clear story & stronger presence
- Leadership narrative reframing
- Offer negotiation guidance
- Confidence and mindset coaching
- Strategic role targeting
Anonymous
Startup Operator → People Leader, Growth-Stage Company
"I was burned out and questioning my next step. This process helped me reconnect with what I’m great at, reframe my story, and take real steps toward a career that fits who I am now — not who I used to be."
- Wearing too many hats
- Unsure how to market experience
- Low confidence navigating interviews
- Landed a role aligned with strengths
- Clear leadership narrative
- Renewed clarity and momentum
- Career story re-alignment
- Strengths-based positioning
- Targeted job search strategy
- Interview confidence coaching
Business Success Stories
Dustin B.
– Marketing Director
“She helped me turn ‘I don’t know what I’m doing’ into ‘I’m running a real strategy now.’ Total shift in clarity and confidence.”
Kristina T.
– Product Manager
“The resume we built together got me interviews at Meta, Shopify, and Snowflake. No exaggeration.”
Mid-Stage SaaS Company
This Series B tech company needed to scale leadership capacity and install systems for sustainable growth — without hiring internal HR.
Consumer Health Startup
Needed aligned, fast hiring across several functions — without compromising quality or retention.
Enterprise SaaS Brand
On the path to IPO, this team needed onboarding and clarity systems that could scale — fast.
Jenni Smith
Chief Executive Officer, Purple Unicorn
Jenni is the architect behind hundreds of successful careers with 29+ years of experience leading talent development and acquisition at some of the world’s most influential companies - including Amazon, Uber, Microsoft, and Oracle.
Her ability to translate decades of enterprise hiring insight into clear, actionable strategies is what truly sets her apart.
Whether you're a company looking to scale with the right people, or a professional ready to level up — Jenni built Purple Unicorn to be the partner that helps you do it.
29+ years of talent leadership at top-tier Fortune 500 companies
Deep insight into how hiring decisions are made at every level - from entry to executive
Proven record of launching and accelerating careers across industries and roles
A vast executive network and inside knowledge of what today’s leaders are really looking for
Real professionals. Real breakthroughs. Real alignment.
Julia B.
– Customer Success Lead, Norwegian Cruise Lines
“Purple Unicorn was instrumental in helping me land my role at Google. Their interview prep, insider market knowledge, and negotiation advice secured me a 25% increase in total comp.”
Darrell C.
– Director, Digital Audits, Google
“Their guidance and strategic prep were exceptional. From branding and resume building to offer negotiations and post-hire support, they made all the difference.”
R. Ramdohr.
– AVP & Risk Analyst, BayFirst National Bank
“Jenni is energetic, thoughtful, and goes above & beyond. I would recommend any of her programs, especially for professionals transitioning into new industries.”
Let's Build the Team — or Career — of Your Dreams
Where exceptional talent meets strategic growth. Led by Fortune 500 experts who've placed 10,000+ professionals across industry-leading companies.
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