"A candidate so rare, they're almost mythical"
Empowering Talent. Transforming Teams.
We Position Top Candidates and Build World-Class Teams.
We help modern companies grow - with purpose - through culture-first Recruiting, expert HR consultancy, and scalable talent culture and infrastructure.
Contributing to that growth is the power of our network, and the high-achieving professionals we coach 1:1 - at every career stage. Purple Unicorn's full cycle and unique B2B and B2C offerings are fueled by decades of Fortune 500 global Talent Acquisition leadership experience - and PASSION.
Whether you're a company curating and hiring a team or an individual professional advancing to the best version of your career self...
...We have the solutions so rare, they’re almost mythical.
One brand. Two missions.
Career clarity & scalable people strategies.
Whether you are advancing your career or building & advancing your team, Purple Unicorn delivers the clarity, tools, and deep expertise to support both individual and corporate team growth and development.
Career Coaching Support Model
Exploration. Launch. Transition. Promotional Growth. Visibility. Executive Advancement.
Immersive, dedicated 1:1 aligned coaching expert
Brand Building Transformation
Network access and strategic Introductions
Customized Interview Preparation at all Phases
Compelling Offer Negotiation and Guidance
HR Services (UNIt in a Box)
Scalable and proven HR infrastructure without the overhead
Compliance and Risk Mitigation
Company Culture Embodiment
Employee-First Success Model
Organizational Design and Scale
Global Compensation and Rewards
Strategic Recruiting & Talent Acquisition (TABU)
Embedded, Fungible Recruiting Team
Full life-cycle talent sourcing and recruitment
Custom, aligned recruitment playbook and hiring workflows
Executive Leadership Searches
Brand positioning and job market strategy
Internship Program Development
We don’t guess what companies Need — we Listen...Then help define it.
Shaping hiring strategies across a wide range of industries is Purple Unicorn's super power.
Drawing on decades of experience at today's leading Fortune 500 companies, we’ve sat on both sides of the hiring table and bring that insight to every search, strategy, and solution we deliver.
10,000+
Successful Professional Placements
300+
Fortune-500 Placements
100+
Years of HR Leadership Experience
What Sets Purple Unicorn Apart?
Compare our unique and immersive partnership model with traditional career support services.
| Capability | Purple Unicorn | Traditional Coaches | Recruiting Firms |
|---|---|---|---|
| Fortune 500 Hiring Experience | ✓ Deep-rooted, multi-industry | Varies by background | Varies by industry |
| Executive Search + Career Strategy | ✓ Integrated Offering | ✕ Coaching only | ✕ Client-focused |
| Talent Branding & Positioning | ✓ Personal + Employer Brand | Resume-focused | Employer-centric |
| Strategic Role Matching | ✓ Candidate-aligned, growth-minded | Guidance only | Client-first |
| Goal Focused Dedicated 1:1 Partnerships | ✓ High-touch, embedded | Defined timelines | ✕ Rare |
| Full Lifecycle Talent Expertise | ✓ Career to Culture Systems | ✕ Career-only | Hiring-focused |
| Market Intelligence | ✓ Former decision-makers | External viewpoint | Employer lens only |
Career Transformation Stories
Anonymous
Senior PM → Director, High-Growth Tech Startup
"I didn’t just get a better title — I became the version of myself I knew I could be. The coaching helped me own my story, ask for what I deserved, and walk into every conversation with clarity and confidence."
- Struggled to articulate value
- Rejected after multiple interviews
- Underpaid and undervalued
- Landed Director role at a startup
- Negotiated a competitive offer
- Clear story & stronger presence
- Leadership narrative reframing
- Offer negotiation guidance
- Confidence and mindset coaching
- Strategic role targeting
Anonymous
Startup Operator → People Leader, Growth-Stage Company
"I was burned out and questioning my next step. This process helped me reconnect with what I’m great at, reframe my story, and take real steps toward a career that fits who I am now — not who I used to be."
- Wearing too many hats
- Unsure how to market experience
- Low confidence navigating interviews
- Landed a role aligned with strengths
- Clear leadership narrative
- Renewed clarity and momentum
- Career story re-alignment
- Strengths-based positioning
- Targeted job search strategy
- Interview confidence coaching
Business Success Stories
Dustin B.
– Marketing Director
“She helped me turn ‘I don’t know what I’m doing’ into ‘I’m running a real strategy now.’ Total shift in clarity and confidence.”
Kristina T.
– Product Manager
“The resume we built together got me interviews at Meta, Shopify, and Snowflake. No exaggeration.”
Mid-Stage SaaS Company
This Series B tech company needed to scale leadership capacity and install systems for sustainable growth — without hiring internal HR.
Consumer Health Startup
Needed aligned, fast hiring across several functions — without compromising quality or retention.
Enterprise SaaS Brand
On the path to IPO, this team needed onboarding and clarity systems that could scale — fast.
Jenni Smith
Chief Executive Officer/Founder, Purple Unicorn
Jenni is the architect behind hundreds of successful careers with 29+ years of experience leading talent development and acquisition at some of the world’s most influential companies.
Her ability to translate decades of enterprise hiring insight into clear, actionable strategies is what truly sets her apart.
Whether you're a company looking to scale with the right people, or a professional ready to level up — Jenni built Purple Unicorn to be the partner that helps you do it.
29+ years of talent leadership at top-tier Fortune 500 companies
Deep insight into how global hiring processes across all levels - from career launch to seasoned executive
Proven record of advancing and accelerating individuals and teams across diverse industries and regions
Vast executive network and immersive expertise across today's challenging employment landscape
Real professionals. Real breakthroughs. Real alignment.
Julia B.
– Customer Success Lead, Norwegian Cruise Lines
“As a recent college graduate, Purple Unicorn was instrumental in helping me land my role at Google. Their interview prep, insider market knowledge, and negotiation advice secured me a 25% increase in total comp.”
Darrell C.
– Director, Digital Audits, Google
“Their guidance and strategic prep were exceptional. From branding and resume building to offer negotiations and post-hire support, they made all the difference.”
R. Ramdohr.
– AVP & Risk Analyst, BayFirst National Bank
“Jenni is energetic, thoughtful, and goes above & beyond. I would recommend any of her programs, especially for professionals transitioning into new industries.”
Together, Let's Explore The Team — or Career — of Your Dreams
Where exceptional talent meets strategic growth.
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